Effective Date: 19 October 2025

Privacy Policy

Welcome to Lyfinex (“we”, “our”, “us”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.lyfinex.co.uk or make a purchase from us. We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

Name, email, shipping address, payment details (for order processing).

1. Information We Collect

1.1 Personal Information

When you make a purchase or create an account, we may collect:

    • Name

    • Billing and shipping address

    • Email address

    • Phone number

    • Payment information (processed securely via our payment provider)

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and device info

  • Browser type and version

  • Pages you visit and time spent

  • Referring website or search engine

  • Cookies and similar tracking technologies (see “Cookies” below)

1.3 Marketing and Communications Data

If you subscribe to our newsletter, we collect:

  • Your name and email address

  • Your marketing preferences

2. How We Use Your Information

We use your data to:

  • Process and deliver your orders

  • Manage your account and provide support

  • Send confirmations and updates

  • Improve our website and services

  • Send marketing messages (if you’ve opted in)

  • Comply with legal requirements

3. Legal Bases for Processing

We process your data under:

  • Contractual necessity – to fulfill your order

  • Legitimate interests – to operate and improve our business

  • Consent – for marketing and cookies

  • Legal obligation – when required by law

4. Sharing Your Information

We may share data with:

  • Service providers (payment, delivery, analytics)

  • Marketing platforms (like Google or Meta Ads)

  • Authorities, if required by law

We never sell or rent your personal information.

5. Cookies and Tracking Technologies

We use cookies to:

  • Improve your browsing experience

  • Analyse website performance

  • Show personalized content

You can manage or delete cookies via your browser settings.

6. International Transfers

Your data may be transferred outside the UK.
We ensure it’s protected using approved safeguards (e.g., Standard Contractual Clauses).

7. Data Retention

We keep your data only as long as necessary for:

  • Providing services

  • Legal and accounting purposes
    After that, it’s securely deleted or anonymized.

8. Your Rights

You can:

  • Access, correct, or delete your data

  • Object to processing

  • Withdraw marketing consent

  • Request data portability

📧 Email: admin@lyfinex.co.uk

9. Data Security

We use strong security measures to protect your data from loss, misuse, or unauthorized access.
However, no system is 100% secure.

10. Updates to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on this page.

11. Contact Us

If you have any questions about this policy, reach out to us at:

Lyfinex Ltd
📍 United Kingdom
📧 admin@lyfinex.co.uk
🌐 www.lyfinex.co.uk